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Rad Magazine Folds

                                      

Radar's Relatively Long, Strange Trip Comes to an End
Wednesday, December 14, 2005

Foilo
By DYLAN STABLEFORD

Radar magazine, the pop-politics-gossip-glamour mash-up that had relaunched earlier this year with the $25 million backing of financiers Mort Zuckerman and Jeffrey Epstein, is set to fold. An internal announcement was made late Thursday to staffers; it appears the current November-December issue, its third since being relaunched, will be its last.

It is unclear what will become of its flashy Web site, radaronline.com, which in recent months had taken to reporting media and magazine gossip alongside its celebrity-tinged fare.

For whatever reason, the magazine and its editor Maer Roshan always seemed to generate a disproportionate amount of reverb in the bu New York media world.  Roshan's initial launch of Radar in 2003 yielded buzzed-about test two issues, and his search for funding even more. (In an article about the relaunch, a New York Times headline gushed that Radar would be revived with a "Ballast of a Web Site First.")

"The magazine built up brand recognition and credibility that many magazines spend years and millions of dollars trying to attain," Roshan said in a statement that hinted at upping the ante again. "We are currently engaged in productive discussions with a number of new investors and I look forward to continuing operations in the near future."

Gawker, the uberhip New York media blog that had incessantly skewered the magazine and Roshan for weeks leading up to its return—dubbing it the "Greatest American Magazine Launch" replete with a logo, and prompting Roshan to send a pie hurtling at Gawker head Nick Denton during the magazine's relaunch party—broke the news late Thursday with a seemingly heartfelt post:

"It was an interesting and increasingly excellent magazine; it was a game and noble foil; and it was a well-paying gig for any number of friends. RIP, Radar, and our deepest condolences to Maer and his prodigiously talented staff."

Links:

www.radaronline.com

Radar Magazine Folds

【作者: Tyler Lee】【访问统计:】【2005年12月16日 星期五 19:20】【 加入博采】【打印】